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Justifying Outreach Education


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#1 NeoPedRN

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Posted 19 May 2012 - 06:09 PM

I am a member of a dedicated Neo/Peds team that is very interested in developing a solid outreach education program. We recently performed some educational conferences that were well-received and gained a lot of encouragement from attendees to hold more like-events. The issue is that we have a very hard time justifying the importance of outreach education to management. We see it as a huge satisfier for our referral institutions/staff, and believe that adding a solid outreach program to our team would help us to grow our service base. My question is, how do you justify (to management) the importance, cost, staff dedication, etc. that it takes to perform outreach education?
Thanks in advance for any ideas!
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#2 old school

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Posted 20 May 2012 - 03:36 AM

That's a tough one.

In my experience, it's pretty hard to change management's mind about such things. They either see the importance, or they don't. And IF they don't, it can be almost impossible to convince them.

It's probably hard to make a financial case, unless you can show that it increases requests.

Personally, I'd make somewhat of a moral case: it's just a service that you ought to offer, simply because it's good for your patients for your referring hospital staffs to be better educated.

It shouldn't cost your program too much as long as you guys can do most of the presentation development while your at work anyway.
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bring it in for the real thing

#3 old school

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Posted 20 May 2012 - 07:19 PM

maybe your parent hospital has an outreach education program or agency that would help you with funding or with "convincing" upper management that a transport-program directed educational initiative is a good idea?
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bring it in for the real thing

#4 vtach1010

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Posted 23 May 2012 - 03:03 AM

“Return on Investment” will be your key selling point to management and is commonly used to either fund projects or not.
Are you the only game in town or are there other competing Ped/Neo teams in the area? If you are it, that makes it more difficult. If there is competition then have you gained or lost market share and what is the other program doing for their customers?
Consider surveying sending hospitals as to why they choose your program over another. Is it that you help them better manage the kids or provide great support and what else do they need to help them in deciding where to send patients?

If you your program can help educate sending hospitals in the following;
•Earlier recognition of cases beyond their limits that require transfer to your facility so kids shipped earlier and are not as sick when you get them
•How to better manage patients till you arrive rather than making them sicker they are in better condition.

These two items can have a significant impact on how sick the kids are when they arrive at your facility. The less critical they are then the less time they are likely to spend in the hospital. With some capitated rates of programs like Medicaid and some private insurance plans the sooner you get the kid out of the hospital typically the better the hospital does financially. It is all about the bottom line unfortunately
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#5 SerendepitySaki

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Posted 23 May 2012 - 10:23 AM

Beautifully Stated. Classic. Clear. Concise. Patient Centered, yet appealling to key stake holder. BRAVO!
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LET THE WILD RUMPUS BEGIN !!!!!!
Sean G. Smith, RN-Alphabet Soup